- Author VISUALOVE
- Team Jan Machát, Michal Okleštěk, Veronika Šmírová
The aim of the design is to continue the tradition, to respect it, but to design the lighting with regard to current trends, modern technologies, development, and functionality for future years. The basic expressive element is a simple geometric shape - a line - based on the visual style of the city of Brno. This geometric shape is formally processed by means of a light tube. The light tube element is repeated in the design in all the different options and examples of street lighting - timeless, simple, innovative, visually clean. Emphasis is also placed on the appropriate use of modern technology, such as the use of a suitable light source with respect to ecology, the environment, nature, and the human body. Each of the designed streets in the proposal is thematically designed and will refer to various personalities and facts characteristic of the city of Brno - things that the city has become famous for, that are specific to the city, and that the city itself can be proud of on a domestic as well as global level.
A good, well-presented proposal. The authors make a worthy compromise between a formal reference to the typical (historical) garland and the choice of a cleaner contemporary shaping. The design and its presentation tend to be understated and simply decorative, but the decor is an essential attribute of garland in general and instinctively expected. At the same time, there is little risk in the design in terms of implementation. The portrayal of the city's identity was judged by the political representation on the jury to be the most successful. The authors tell a story with their design that they communicate in an accessible and understandable way.